Do not be a factor leading to a price war: When the promotional gifts have a cost equal to or superior to the product being promoted, this could lead to a price war, thereby causing competitors to lower their prices or to offer another gift of equal or greater cost. And gradually,... 

What qualities should possess Promotional Gifts? For promotional gifts are an effective tool that contributes to achieving the objectives that have been raised, they need to have one or more of the following qualities: Being attractive design in terms of color, shape, size, weight... 

Making the recommendation or prescription: In this case, the promotional gifts are not delivered in exchange for the purchase of a product but to get the recommendation of professionals (such as architects or teachers) and / or opinion leaders (such as artists, athletes or experts... 

In short, the promotional gifts are a tool of sales promotion that consists of articles and / or services that are delivered to a targeted audience (intermediate, business users, consumers, professionals and opinion leaders) to aimed at achieving a certain action (buy, recommendation,...